Burberry's Chinese New Year Campaign
5 January 2019

Burberry’s Chinese New Year Campaign

Ah, with Christmas just right behind us, it’s time for yet another upcoming festivity: Chinese New Year! Burberry has picked their Chinese ambassadors, actresses Zhao Wei and Zhou Dongyu, as the stars of the CNY campaign, shot and directed by Ethan James Green.

Burberry Chinese New Year Campaign 2018 Zhao Wei Zhou Dongyu

With family traditions and togetherness as its central theme, the campaign is a representation of the true essence of Chinese New Year. Inspired by classic portraiture and the juxtaposition between the traditional and the contemporary, here are the Chinese beauties in the festive campaign.

Burberry Chinese New Year Campaign 2018 Zhao Wei

The campaign draws on the concept of families reuniting for the most important holiday of the year, and represents a sense of belonging, but in a very fresh way. It was great fun being back on set with Zhou Dongyu – I enjoyed it very much! ~ Zhao Wei ~

Burberry Chinese New Year Campaign 2018 Zhou Dongyu

A family portrait is a very simple concept, but the ceremonial sense behind it holds so much more. For me, being able to go home once a year to spend quality time with my family is something I value above all else, and I wouldn’t trade it for anything ~Zhou Dongyu ~

Burberry Chinese New Year Campaign 2018

With a focus on tailoring and classic Burberry pieces like the trench, and archive-print scarves, as well as hoodies, tees, and joggers for that urban vibe, the collectEion is now available online, and at select Burberry boutiques globally.


Images courtesy of Burberry