Remember the behind-the-scenes of the Burberry ad campaign in process that was broadcasted live exclusively on Snapchat? That campaign has now officially landed. Presenting the FULL Spring/Summer 2016 advertising campaign shot by Mario Testino starring Eliza Fairbanks, May and Ruth Bell (photographed above), Liam Gardner, Louie Johnson, Misha Hart and Hayett Belarbi McCarthy in the latest SS16 “Strait-Laced” and Functionregalia” collections. Now scroll right to the bottom to watch the SS16 campaign video!

The campaign also introduces the latest It bag, the Rucksack.

All images courtesy of Burberry, © Copyright Burberry/Testino”