Toosday Shoesday: Nike Debuts "BETRUE" Collection for Pride Month
4 June 2019

Toosday Shoesday: Nike Debuts “BETRUE” Collection for Pride Month

June is also known as Pride Month, and in support for gender inclusivity and sexuality of the LGBTQA community, Nike has dropped the “BETRUE” collection comprising 4 new kicks, including the AirMax 720,  Air Tailwind 79, AirMax 90, and the Zoom Pegasus Turbo, which all have one thing in common: a rainbow theme as homage to the Pride flag, created in collaboration with the Gilbert Baker Estate. After all, it was Baker, a political activist, who created the flag’s design in 1978.

Nike BeTrue Collection AirMax 720 Nike BeTrue Collection Air Tailwind 79

First up, the AirMax 720 comes with a multicoloured rainbow ombré on the mesh upper, with Baker’s signature on the back of the Air Unit midsole, and “BETRUE” on its pull tab. With the beige suede details and a transparent mesh, which makes up  most of the sneaker, it comes with a pink Swoosh on the tongue tag, and a rainbow panel on the heelThe Air Tailwind 79 is less eye-catching, or not as “loud” as some of you would describe.

Nike BeTrue Limited Edition AirMax 90

The Limited Edition AirMax 90 is more of what I would describe as a colour-blocked sneaker, with brightly coloured plastic patches in rainbow colours, along with  with a large pink embroidered Swoosh that sort of bleeds into multiple Swooshes, with each comprising a colour of the rainbow, in chronological order, thus creating the illusion of a Swoosh in motion. Or, if you prefer something that gives off a sportier vibe, the Zoom Pegasus Turbo comes with a rainbow strip from the tongue right down the middle, kinda like the racing stripe you see on sports cars. This rainbow strip is juxtaposed perfectly against a primarily black shoe, with a mostly green glitter ombré fabric and sparkly black laces with “BETRUE” is printed onto the sneaker’s back.

Nike BeTrue Zoom Pegasus Turbo

All of the shoes from the BETRUE collection will come specially packaged in an exclusive rainbow box.

As you all know, I’m a huge fan of colour, so I’m totally drooling over this collection, especially the Limited Edition AirMax 90 with its colour-blocked patches and rainbow Swoosh detail.


Images: Nike