Salvatore Ferragamo's Fall/Winter 18 Campaign
11 August 2018

Salvatore Ferragamo’s Fall/Winter 18 Campaign

For the first time, Salvatore Ferragamo did away with just one Ferragamo woman and man for the campaign. Instead, the House casted a broad community of models as a celebration of multiplicity in order to represent the cultural fabric of our society for the latest Fall/Winter 18 campaign. Shot by Harley Weir, under the creative direction of Paul Andrew, the campaign, entitled A Patchwork of Characters, stars Stella Tennant, Shanelle Nyasiase, Rianne Van Rompaey, Xiao Wen Ju, Piero Mendez and Edoardo Sebastianelli.

 

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Termed as the new Ferragaristocracy, the House is committed to embracing change – the key success to thriving in a contemporary society:

One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire – a formidable personification of old-school elegance and privilege. And her grand-daughter Stella inhabits that refreshed persona with effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision – not a narrowness – is what counts today … I want Ferragamo to assert a distinctly special voice. The best way to do that is to be collaborative, inclusive, and open – which is why I’m excited to be working alongside talents like Guillaume, Harley, and this powerful cast of models. Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo. ~ Paul Andrew ~

 

Images courtesy of Salvatore Ferragamo