Salvatore Ferragamo's Fall/Winter 18 Campaign
11 August 2018

Salvatore Ferragamo’s Fall/Winter 18 Campaign

For the first time, Salvatore Ferragamo did away with just one Ferragamo woman and man for the campaign. Instead, the House casted a broad community of models as a celebration of multiplicity in order to represent the cultural fabric of our society for the latest Fall/Winter 18 campaign. Shot by Harley Weir, under the creative direction of Paul Andrew, the campaign, entitled A Patchwork of Characters, stars Stella Tennant, Shanelle Nyasiase, Rianne Van Rompaey, Xiao Wen Ju, Piero Mendez and Edoardo Sebastianelli.



Termed as the new Ferragaristocracy, the House is committed to embracing change – the key success to thriving in a contemporary society:

One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire – a formidable personification of old-school elegance and privilege. And her grand-daughter Stella inhabits that refreshed persona with effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision – not a narrowness – is what counts today … I want Ferragamo to assert a distinctly special voice. The best way to do that is to be collaborative, inclusive, and open – which is why I’m excited to be working alongside talents like Guillaume, Harley, and this powerful cast of models. Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo. ~ Paul Andrew ~


Images courtesy of Salvatore Ferragamo