Chopped turns up the beat, and appears to a much younger audience with the latest Happy Diamonds advertising campaign video.

One of Chopard’s iconic collections introduced in 1976, the Happy Diamonds – they’re named as such because whether encased in the face of the watch or in the jewellery, the diamonds’ unique feature is that they slide, or rather, dance about freely with any sort of movement that you may make!

Now here’s the campaign video directed by Justin Wu and choreographed by Marion Motin, with a remix by Etienne de Crécy as the soundtrack