Video: Prada's "Past Forward" Film Project By David O Russell
14 January 2017

Video: Prada’s “Past Forward” Film Project By David O Russell

Prada has collaborated with American writer and director David O. Russell on a multi-platform film project entitled Past Forward. True to its postmodern approach, the film stars multiple characters replaying scenes in a non-chronological order, thus resulting in the feeling of experiencing multiple overlapping storylines all at once. Like the characters in the film who remember the same events differently, our interpretations of the film as individual members of the audience, too, are affected by the different ways in which we ourselves experience this characteristically open-ended postmodern film.

The film stars Allison Williams, Freida Pinto, Kuoth Weil, John Krasinski, Jack Huston, Sinqua Walls, Paula Patton, Connie Brittan, and funnyman Sacha Baron Cohen. The film is designed for screening in multiple environments including the cinema, gallery installation,  and social media. And if it seems a little familiar to you, you might’ve seen it playing on the set of Prada’sSpring/Summer 17 show space. Different versions of Past Forward with alternative casts, and endings are also available on the official website

“Miuccia Prada challenged me to make a work of cinema, like a dream, fuelled by strange mystery, suspense, fear, danger, beauty, conflict, romance, love, identity, and time. … Here was the oppotunity to make a journey guided by layers of movie memories, life images and emotions, with no aim expert to create art — asa if it were a painting or a sculpture — free from normal narrative or audience expectations. The cast and I worked simply for the joy of making art” — Director David O. Russell

And here are some behind-the-scenes stills, which are, unlike the film, in colour!

Now, the question is, how did YOU interpret the film?

Images and video courtesy of Prada