20 January 2018

Versace’s “Super-Family” 40th Anniversary SS18 Ad Campaign

For Versace‘s Spring/Summer 2018 fashion show in September last year, Donatella Versace brought back model army that her brother, Gianni Versace turned into supermodels (or the “supers”, as they’re commonly referred to. And guess what? She does the same for the House’s 40th Anniversary ad campaign, joined by the siblings’ favourite photographers for their “super-family” tribute. Shot by Steven Meisel,  the supers – Naomi Campbell, Christy Turlington, Gisele, Raquel Zimmerman, and Irina Shayk – alongside the new generation of reigning supermodels, including Gigi Hadid, Kaia Gerber, and Grace Elizabeth. The models are all dressed in Gianni’s favourite Barocco prints in black and gold, which have been crafted with antique silk printing techniques to ensure the vibrancy of the print’s colours.

Naomi Campbell
Christy Turlington
Naomi Campbell
Kaia Gerber
Noah Luis Brown

This campaign represents the link between past and present,” Donatella said in a statement. “You need to know who you are, and where you are coming from, to build your future. And when you are at the head of a brand with such a strong heritage as mine, you can only embrace it. This is the reason why I wanted to see this iconic super model cast next to the soon-to-be-iconic girls of the future. – Donatella Versace


In case you haven’t watched the Tribute Collection Spring/Summer 2018 runway show, here it is, where you can see all the original “supers”, joined by the new generation of supers.


Images via Versace