21 January 2018

Miu Miu’s Spring/Summer 18 FULL Ad Campaign

Entitled Return to AcrosantiMiu Miu’s Spring/Summer 2018 Advertising Campaign stars Elle Fanning, Adwah Aboah, Olivia Anakwe, Edie Campbell, Oumie Jammeh, Faith Lynch, Rianne von Rompaey, and Cameron Russell. Shot in Acrosanti by Alasdair McLellan, conceptual architect Paolo Soleri’s futuristic urban experiment in central Arizona in the 1970s, the campaign explores this architectural site in which women of the 70s often used to as a social platform to conduct and promote their feministic agendas.

Using this as the founding idea behind the SS18 campaign, all of the models involved in this campaign, have, in some way or another, meaningfully impacted women’s rights with their activist involvements. Elle Fanning promotes gender equality through the REALgirl programme; Adwoa Aboah is a Save the Children ambassador, has contributed to the media platform Gurls Talk, and works with Heads Together; Edie Campbell has both written for, and spoken to, several publications about abuse in the fashion industry and her goal to combat this; Cameron Russell is known for her popular TED Talk on the injustices of the modelling industry and her equal-opportunity platform Space Made, to her campaigns for climate change awareness such as People’s Pilgrimage, Earth Day in Fashion, Flower Challenge, the film Climate Warriors, amongst others.

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Images courtesy of Miu Miu