#HMBALMAINATION New York Launch Event Photos, Video, and Lookbook!
22 October 2015

#HMBALMAINATION New York Launch Event Photos, Video, and Lookbook!

Yesterday,  a massive event runway event was held in New York for the preview of the anticipated #HMBALMAINATION launch, a collaborative effort between H&M and Balmain. And for us who are halfway round the other side of the world, the show was also livestreamed on Periscope. And the women you saw in the campaign? Yep, I’m talking about Gigi Hadid, Jourdan Dunn and yes of course, current fashion favourite, Kendall Jenner — who all walked the runway to debut the collection. There was also a dance-off (remember the video where Kendall was seen practising her dance moves?) , and oh, the unexpected finale? A performance by the Backstreet Boys. I was never a BSB fan, but I bet many of you who are reading this were, or still are, so yes *cue squeals and fangirl moments*. Watch the FULL Runway show below!


And remember the most important detail: The collection drops November 5th!

Now, which pieces would YOU be getting? 😉

Images via H&M Instagram and courtesy of H&M