Gucci’s Spring/Summer 18 FULL Ad Campaign

Gucci‘s latest Spring/Summer 2018 Advertising Campaign has landed! Creative Director Alessandro Michele certainly is on a collaboration spree with artists! For the SS18 campaign, he has collaborated with Spanish artist and illustrator, Ignasi Monreal. Entitled Utopian Fantasy, the artist digitally reimagines the SS18 collection by focussing on three elements in his works: the sea, earth, and sky.  Part-medieval, part-surrealist, and part-romantic, it’s a rather refreshing take on the collection, don’t you think? Also, how creative and refreshing it is, to have a campaign as a series of artworks instead of fashion photography?! Pure genius, because I don’t think any brand has ever done it to this extent, thus far!

Watch out for the campaign that will be rolling out in magazines globally this month!

Images courtesy of Gucci