2 May 2018

Gucci’s #GucciHallucination Limited Edition Collection

You’ve seen Gucci’s #GucciHallucination Spring/Summer 18 painterly Ad Campaign by artist Ignasi Monreal. Now, the House has released a Limited Edition collection featuring the Monreal’s artworks for the SS18 campaign, as prints on a total of 9 unisex t-shirts and sweatshirts.

How #meta is this concept right here?

Oh, and if you find that the campaign stars below look familiar, that’s because these were some of the models that walked Gucci’s Fall/Winter 2018 runway during Milan Fashion Week

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

Gucci #GucciHallucination Ignasi Monreal Limited Edition Collection Capsule

The photographer, Julia Hetta, who shot the campaign images for this Limited Edition collection that you see above, comments:

My photography is a photography close to the art of painting and Ignasi and I share the surreal aspect of looking into the world

You can Shop the collection now via the official website

Images via Gucci