First Behind-the-Scenes Look at Dior's Cruise 2020 Collection
6 May 2019

First Behind-the-Scenes Look at Dior’s Cruise 2020 Collection

Hello lovelies, Bag Addicts Anonymous has partnered with Dior Malaysia to bring you an exclusive behind-the-scenes look at the work that went into the development of the Cruise 2020 collection, ahead of any other digital publication in Malaysia. That’s right, you’re seeing it right here, first 😉

You’ve read all about the story behind Dior‘s Cruise 2020 show in Marrakech and now, as promised, here’s Creative Director Maria Grazia Chiuri’s visit of Abidjan and the Uniwax factory as well as her visit to leading African designer Pathé Ouédraogo’s Atelier.

Maria Grazia Chiuri in Abidjan
Maria Grazia Chiuri at Uniwax Factory
Uniwax Factory
Uniwax Factory
Maria Grazia Chiuri with African designer Pathé Ouédraogo

We also give you a peek into Grace Wales Bonner’s visit to the Dior Atelier, to work on fittings for her reinterpretation of the iconic Bar jacket leading up to the Cruise 2020 show.


Apart from the collection, here’s the women of Africa working on ceramic pottery and the textiles that went into the decor of the show space, including the cushions and fabrics.

Mama Aicha Potters

Just to recap, Dior’s Cruise 2020 collection debuted a new project called “Dior Common Ground”, committed to the celebration and respectful appreciation of cultural differences, without any appropriation or amalgamation. For this project’s debut, it was between Dior and Africa, and so, the Maison worked with Uniwax, a company founded in the Ivory Coast (specifically Abidjan), which is also one of the last surviving factories to produce Wax fabrics utilising traditional methods, with the aid of mechanisation to preserve artisanal techniques. The result? Wax that’s proudly 100% African, with cotton grown in Mali, the Ivory Coast and Benin, which is then sun and woven in Benin itself. Now here’s a close look at the Wax prints for the collection.

What a brilliant collaboration this was, between Dior and Africa, don’t you think?


Images and video courtesy of Dior