Salvatore Ferragamo Debuts New Gancini Monogram With a Hilarious Short Film by Bryanboy
24 March 2019

Salvatore Ferragamo Debuts New Gancini Monogram With a Hilarious Short Film by Bryanboy

Logomania is back, and Salvatore Ferragamo has revealed their new monogram by Women’s Creative Director Paul Andrew, that celebrates one of the brand’s House Codes that have become synonymous with its DNA: the Gancini, which some of you have described as an inverted Omega symbol). The Gancini takes inspiration from the double-hook fastening that evolved from wrought iron hardware made for the tethering of horses.

And, to celebrate this new monogram, Ferragamo has collaborated with Bryanboy, who directed this hilarious short film starring fashion influencers such as Caro DaurSusie Lau (a.k.a. Susie Bubble), Diet Prada, Pelayo Díaz (a.k.a. Prince Pelayo), Aureta, and Carlo Sestini.

As a designer I appreciate the innate elegance of Gancini’s refined simplicity and the sensuality of its form. Another aspect is its duality: two clasps that connect and hold together. The beauty of the Gancini shape is something I’ve worked to emphasise and enrich through the creation of this new monogram. ~Paul Andrew~

 

Images and video courtesy of Salvatore Ferragamo