8 August 2018

Newsflash: Burberry Unveils New Logo & Monogram

As with every new Creative Director appointment, change is inevitable. In March, Riccardo Tisci, formerly from Givenchy, replaced Christopher Bailey as Burberry’s Chief Creative Officer. Just after five months into his new role, he has revealed a new logo and monogram, which he announced on the brand’s official Instagram page earlier this week. The new brand identity is already reflected on the official website.

New Burberry Website

This is indeed a bold exercise in rebranding, as it’s the first tie in 20 years since Burberry has changed its logo. The equestrian knight (designed by Fabien Baron in 1999) with “BURBERRY LONDON” in bespoke Bodoni font that we have all become so familiar with, will cease to exist. In its place, is a cleaner logo, in serif font in black against a white background that reads “BURBERRY LONDON ENGLAND”, speaking to the newer minimalist logo styles that seem to be the popular choice these days.

Burberry New Logo

Tisci has also worked with legendary British art director and graphic designer Peter Saville, who recently also designed Calvin Klein’s new logo, to design the brand’s new Thomas Burberry Monogram “TB”, which will be used as a repetitive print and on its own. Watch out for this new monogram print on the runway looks come September during Tisci’s London Fashion Week debut for Burberry!

Burberry New Thomas Burberry Monogram

The new logotype is a complete step-change, an identity that taps into the heritage of the company in a way that suggests the twenty-first-cenutry cultural coordinates of what Burberry could be … Burberry needed an identity that is fluid and able to cross overt into all categories that are required of a big luxury clothing and accessories brand – something to transcend the company provenance without denying it ~Peter Saville ~

The colours and and weave-like motif in which the letters “T” and “B” are linked, are certainly reminiscent of the nova check … I guess the question now is, after going on a huge nova check revival and incorporating it in most of their designs in Bailey’s last few collections, will this be the end of the iconic nova check?


Images courtesy of Burberry