As part of Kate Spade New York‘s commitment to celebrating diverse women living “authentically stylish lives”,  Japanese comedienne, actress, and fashion designer Naomi Watanabe has been announced as the brand’s  global ambassador for 2020. To kick off this brand new partnership, we see Watanabe in her cutesy, quirky,  and fun self in a new digital handbag campaign, featuring the Margaux handbag in multicoloured stripes from the Spring 2020 collection that matches her hair colour!

At Kate Spade New York, 2020 is about celebrating how women express their own spirit and personal style through our brand. To us, Naomi represents all women. Her humor and love of life perfectly align with our brand values, and she makes our product shine.  Together, we hope to continue inspiring multi-generational self-styled and self-motivated women to live their lives with substance, sophistication and a smile. ~ Nicola Glass, Creative Director ~

Images and video courtesy of Kate Spade New York