Gucci has unveiled the its latest fragrance, the Gucci Mémoire dune Odeur, and along with that, the casting of new faces to go along with the launch. As the name of the fragrance suggests, it’s all bout evoking and exploring the power of memories, and the revival of the past by transporting it into our present. Genderless and ageless, the campaign stars British singer, songwriter and actor, Harry Styles who has been the face of the House’s Men’s Tailoring Campaigns, as well as a mix of talents and models who attended the Cruise 2020 show at the Capitoline Museums, including Harris Reed (designer), Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist), and Leslie Winer (model and musician).

The fragrance, along with the rollout of the campaign, will be launched from August 2019.

Image courtesy of Gucci