Book Review - The House of Gucci: Murder, Glamour, Greed
28 August 2012

Book Review – The House of Gucci: Murder, Glamour, Greed

Those of you who follow me on Instagram (@bagaddictsanon) would remember me posting up a photo saying that I was reading this book. Yes it has been quite awhile since, but I’ve only just managed to finish it off yesterday due to other more important stuff that I had to read (like journal articles and all sorts of academic books in preparation for my PhD) before I could finish this off.

Written by Sara Gay Forden, The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed, its content is really summed up perfectly by its title. The book chronicles Gucci’s entire history right from its very humble beginnings, how the brand was established, how they almost went under, and surviving the LVMH buy-out that almost happened, to becoming one of the biggest luxury groups (and LVMH’s biggest rival) that now has several brands under its name, The Gucci Group.

The House of Gucci book by Sara Gay Forden

As most of us already know, Gucci – just like Salvatore Ferragamo, Fendi, and Missoni – is a family-run and -owned business. But since the company almost went bankrupt, it’s no longer the case. Although the Gucci name has been retained, the company’s owners are no longer the Guccis.

Although the book starts off a little slow, but I’ve read several books about Gucci’s family and brand history, none really captures it the way Forden does. Just bear with it a little and I promise you that it will get rather interesting because not only will you be let in on the financial details and status of the company from its very beginning, but it also speaks of the visions that the founders had for Gucci and the ongoing internal family feuds with them suing each other left, right, and centre, coupled with the sacrifices, greed and pride that have both led to their downfall and their subsequent success. In short, they literally went from zero to emerging stronger than ever. Gucci really is the phoenix that rose from the ashes.

I must, say, though, that the storyline isn’t really that linear, because Forden often moves between characters, but once you’ve got that figured out, everything just falls into place. Oh, and you know that phrase “hell hath no fury like a woman scorned”? That certainly is brought very much to life in this true story. I shan’t spoil everything for you lot and reveal who got murdered, so you’ll just have to find out for yourselves! 😉

For those of you who HAVE read this, I’d love to hear your thoughts!

Image via Amazon