Yuli Ziv (in Red) with the winners of the 2012 Fashion 2.0 Awards hosted by Robert Verdi, L-R: The girls from Kate Spade (Top Innovators), guys from Marc Jacobs (Best Website), the girls from Bergdorf Goodman (Best Facebook) and Aliza Licht (aka DKNY PR Girl, Best Twitter)

Fashion Blogging guru, Style Coalition blogger network and Fashion 2.0 Awards founder founder Yuli Ziv has launched Style Coalition TV. Labelled as SCTV for short, the video channel will have behind-the-scenes coverage and footage at Fashion Week, that’s posted by the Style Coalition bloggers collective.

For its non-Fashion Week material, SCTV will debut with 4 Web series segments that focuses on street style, beauty, trends, and behind-the-scenes at designer showrooms. The weekly segments are Retail Bootcamp with Diana Baros of The Budget Babe, Street Peek hosted by Julia Dinardo of Fashion Pulse Daily, Beauty Extract with Kristin Booker of Fashion.Style.Beauty and Behind the Seams with Dina Fierro from Eye4Style