Psst: this just in! Gucci has unveiled their Fall/Winter 2014-15 fashion film starring none other than Kate Moss! Shot in Rome, we see Kate being chased by the paparazzi with her New Jackie bag in tow, at times, even using the bag as a shield from being photographed, it is filmed in a cinematic style that is reminiscent of the original fashion icon, Jacqueline Kennedy Onassis.

Reintroduced by Frida Giannini to the House of Gucci in 2009, the new Jackie (called the Soft Jackie) is once again, the star of the Fall/Winter 14-15 collection.

Creative Director Frida Giannini on the collaboration: “I have always admired Kate – she is an icon of today. A trendsetter, an independent woman and absolutely contemporary. She embodies by Fall/Winter Collection as a sophisticated woman who dresses to please herself rather than others.”

Note: the Jackie exhibit featuring archival pieces of the bag from the Gucci Museo is currently situated on Level 3, Pavilion KL, outside Gucci until 14th September. Stay tuned for my blogpost on that event soon!

Video courtesy of Gucci