Burberry had a massive advertising and promotions campaign that was built to lead up to the official release of the new Burberry Body fragrance including Behind-the-scenes footage (which I have also included below, along with the photo stills) as well as on the Burberry Facebook Page, where their Facebook fans could request a free sample of the fragrance for a limited time period.

The Burberry Body TV ad was released online today on September 1st! The Ad campaign and commercial stars Rosie Huntington-Whiteley, whom you may remember from the recent Transformers movie.

Both the TV and print campaign was shot in London by renowned fashion photographer, Mario Testino, under the direction of Burberry’s Creative Director, Christopher Bailey.

Enjoy the Video!!

The Burberry Body Bottle with rose gold engraved house check.

Burberry Body Print Ad Campaign. With a body like that, Rosie Huntington-Whiteley is definitely THE BODY. Watch out Elle “the Body” McPherson! Rosie is wearing a rose gold satin Burberry trench

Here’s a look at some Behind-the-Scenes stills of the TV commercial

“Burberry Body is the most exciting launch that we have ever created and captures the iconic spirit of the brand today in a striking and sensual way. Rosie’s effortless style and her staggering beauty made her the natural choice as the first Burberry Body” — Christopher Bailey

The fragrance is released TODAY in 150 markets worldwide. There will also be a line of nude-themed ready-to-wear line as well as bags and accessories to commemorate the launch of Burberry Body.

Images courtesy of Burberry