Supermodel Liu Wen in Chanel's Gabrielle Bag Campaign
30 June 2017

Supermodel Liu Wen in Chanel’s Gabrielle Bag Campaign

You’ve seen Kristen Stewart, Cara Delevingne, Caroline de Maigret , and Pharrell Williams in Chanel’s Gabrielle Bag campaign. I thought the Gabrielle campaign series was over. But now, Chanel has embarked on a new series of campaigns for the Gabrielle! Man, they’re really going all out this time around, promoting the Gabrielle!

Now, filmed in Paris, here’s supermodel Liu Wen, in her very own Gabrielle bag campaign video!

Chanel really is quite clever for the marketing of the Gabrielle. Liu Wen appeals to the Asian (particularly the Chinese) market, and riding the K-wave with G Dragon in his Gabrielle campaign filmed in Macau, to appeal to the K-Pop and K-everything audience, and also Willow Smith for a younger target market. They’re really covering all their bases here, don’t you think?

Stay tuned for the other 2 campaign videos coming up this weekend!