Salvatore Ferragamo's Gancini Digital Campaign 2.0 Directed by Bryanboy
27 January 2020

Salvatore Ferragamo’s Gancini Digital Campaign 2.0 Directed by Bryanboy

Bryanboy is back directing his second digital campaign dedicated to Salvatore Ferragamo‘s iconic monogram: the Gancini. His second video campaign for the brand, shot on location in Milan, stars 7 international influencers: Linda Tolerations, Tamu McPherson, Xenia Adonts, Carlo Sestini, Chris Burt-Allan, Tina Leung, and Yoyo Cao. Find out what “iconic” means to each of these influencers, in their own words.

Ferragamo-Gancini-Boxyz-Exclusive
Ferragamo-Gancini-flats
Ferragamo-Gancini-Bucket-Bag
Ferragamo-Gancini-Reversible-Belt
Ferragamo-Gancini-Boxyz-Bag
Ferragamo-Gancini-Judy-Pump
Ferragamo-Gancini-Shoulder-Bag
Ferragamo-Gancini-Rolo-Loafer
Ferragamo-Gancini-Tote
Ferragamo-Gancini-Sling-Bag
Ferragamo-Gancini-Slingpack

The Gancini is a beautiful symbol with an authentic connection to Ferragamo – it is based on a piece of metalwork on the gates of the company’s Palazzo in Florence. The Gancini is iconic to us, a symbol that articulates and connects the values of Salvatore Ferragamo ~ Creative Director Paul Andrew ~

 

Images and video courtesy of Ferragamo