Bryanboy is back directing his second digital campaign dedicated to Salvatore Ferragamo‘s iconic monogram: the Gancini. His second video campaign for the brand, shot on location in Milan, stars 7 international influencers: Linda Tolerations, Tamu McPherson, Xenia Adonts, Carlo Sestini, Chris Burt-Allan, Tina Leung, and Yoyo Cao. Find out what “iconic” means to each of these influencers, in their own words.

The Gancini is a beautiful symbol with an authentic connection to Ferragamo – it is based on a piece of metalwork on the gates of the company’s Palazzo in Florence. The Gancini is iconic to us, a symbol that articulates and connects the values of Salvatore Ferragamo ~ Creative Director Paul Andrew ~

Images and video courtesy of Ferragamo