Prada's PreFall 2017 Ad Campaign, "Encounters"
29 April 2017

Prada’s PreFall 2017 Ad Campaign, “Encounters”

Prada’s Pre-Fall 2017 advertising campaign has landed! Entitled Encounters, it’s the third instalment of Prada’s 365 project. Shot by Willy Vanderperre, the campaign showcases models Selena Forrest, Kris Grikaite, and Nina Gulien lounging about on chairs, rugs, against a fireplace, and a bookshelf. 

Check out the campaign film below for a better idea of how the clothes move, and fall.

That said, my favourite bag in this campaign is of course the studded bag.  Oh and I’d like to know your thoughts on the new label logo which is very similar to that found on the RTW?

Images and video courtesy of Prada