Prada's "Pradamalia" Christmas 2018 Campaign
1 December 2018

Prada’s “Pradamalia” Christmas 2018 Campaign

This Christmas, Prada introduces Pradamalia: a new series of 7 creatures – Disco (a spherical character with tripod-esque legs), Socks (a dog), Fiddle (a starfish reminiscent of Patrick from Spongebob), Otto and Toto (the monkey duo besties), Scuba (a jellyfish), and Spot (a slug). Part-animal and part-robot, each of these characters possessing supernatural abilities, have one thing in common: a Prada heart, and a checkerboard-patterned brain.

Pradamalia-Christmas-2018-8
Pradamalia-Christmas-2018
Pradamalia-Christmas-2018-3
Pradamalia-Christmas-2018-4
Pradamalia-Christmas-2018-5
Pradamalia-Christmas-2018-6
Pradamalia-Christmas-2018-7
Pradamalia-Christmas-2018-9
Pradamalia-Christmas-2018-main
Pradamalia-Christmas-2018-10
Pradamalia-Christmas-2018-11
Pradamalia-Christmas-2018-12
Pradamalia-Christmas-2018-13
Pradamalia-Christmas-2018-2

These Pradamalia cuties come in the form of the ever-popular keychain tricks, SLGs,  earring sets, and necklace charms in several sizes and materials. And, as proof of how special these little cuties are, each of them comes specially packaged, with information booklets on their unique anatomies, qualities, behaviours, and origins.

Stay tuned for a dedicated feature on the collection, coming up next week! 😉

 

Images courtesy of Prada