Prada‘s Linea Rossa Spring/Summer 2020 Campaign is all about the Morse Code. Here, you’d find secret messages coded visually into every image, brought to life by lines and dots, along with the collection’s defining characteristic: the red strip, with “PRADA” on it. If you’re attempting to decode these messages to unearth its meanings that have been embedded within the campaign imagery, well, let me know if you do.

Shot by Timur Celikdag, the campaign showcases the collection which takes inspiration from extreme sports such as skiing and snowboarding, peppered with elements from urban streetwear. So here, you’d find clothing made from lightweight wind and water resistant canvas, the Prada Bela Tecnica, which has been heat sealed, and utilises with fused seams that have replaced stitching. The garments have that distinct utilitarian vibe with its mesh inserts, zippers, and drawstrings and straps. Yet, despite these elements, they remain fashionable.

Images courtesy of Prada