Prada Womenswear and Menswear Spring/Summer 2019 Ad Campaign
19 January 2019

Prada Womenswear and Menswear Spring/Summer 2019 Ad Campaign

Entitled “Double Exposure”, Prada‘s Spring/Summer 2019 Womenswear & Menswear Ad Campaign, shot by Willy Vanderperre these still images are taken from created by the brand. Directed by Vanderperre himself, with cinematographer Benoit Debie as the Director of Photography, and sound artist Frédéric Sanchez, has specially composed scores for each of these shorts. A total of 5 have been specially created to showcase the women’s collection, and 2, for menswear. These black-and-white portrait style campaign image stills function as previews of the films that will be released throughout January and February.


With a cinematic theme, it’s only befitting that the campaign conceptualises Prada as an auteur who directs multiple realities starring 5 “It” female models: Freja Beha Erichsen, Gigi Hadid, Maine Inga, Liu Wen, and Anok Yai named after the brand’s accessories, Sybille, Sidonie, Margit, Odette, and Belle, respectively. The male models, Daan Duez, Jonas Glöer and Tae Min are cast as masculine counterparts to the female stars.


Images courtesy of Prada