30 June 2018

Moschino’s “Illegal Alien” Fall/Winter 18 Campaign

After seeing Moschino‘s Fall/Winter 18 show, it doesn’t come as a surprise that Creative Director Jeremy Scott came up with an entire seasonal advertising campaign with these supermodel “alien” trio, Gigi Hadid, Kaia Gerber, and Soo Joo Park. They were, after all, covered entirely in body paint when they strutted down the runway during Milan Fashion Week.

Moschino FW18 Campaign Gigi Hadid

Moschino FW18 Campaign Kaia Gerber

Moschino FW18 Campaign Soo Joo Park

Moschino FW18 Campaign

Shot by Steven Meisel, the campaign, entitled Illegal Alien, was Scott’s way of making a stand surrounding the issue on the U.S. Administration’s stance towards immigrants, as he pointed out in an Instagram comment:

The entire concept of my ad campaign was to bring attention the U.S. administration’s harsh stance towards ‘illegal aliens’. I painted the models in my show and this campaign as a way to bring attention to this and discuss what exactly is an ‘alien.’ Are they orange, blue, yellow, green? No they are our friends, neighbors, co workers, relatives and people we love.


Images via Moschino