This year marks the 10th Anniversary of FENDI‘s iconic Peekaboo bag. To commemorate this momentous occasion, FENDI has unveiled the #MeAndMyPeekaboo project, involving iconic women, particularly those with familial ties, from around the globe.

The first chapter saw a video and image campaign starring FENDI Creative Director for Accessories, Menswear and Kidswear, Silvia Venturini Fendi, and her daughters Delfina Delettrez Fendi (known for her quirky jewellery designs under her namesake label), and Leonetta Luciano Fendi. This second chapter features Kris Jenner, Kim Kardashian, and her daughter North West. Shot in Los Angeles, they star in candid shots that perfectly captures their intimate familial bond.

Images and video courtesy of FENDI