Louis Vuitton’s latest ad campaign has landed! It stars a new bag, along with Hollywood starlet, Michelle Williams. Photographed by Peter Lindbergh featuring the latest W bag. The campaign will debut globally in the most-anticipated September issues.

While I’m not usually a fan of anything monogrammed, I have to admit that I quite like the bag, particularly the contrast in terms of colour, textures and symmetry! And judging from the design, it’s quite easy to deduce why it’s called the W bag now, innit? 😉

All images courtesy of Louis Vuitton