Louis Vuitton's "Chic On the Bridge" FULL Ad Campaign
13 May 2013

Louis Vuitton’s “Chic On the Bridge” FULL Ad Campaign

The iconic Alma bag is front and centre in Louis Vuitton’s latest Ad campaign starring models Karlie Kloss, Daria Strokous, Jac Jagaciak, Iris Strubegger and Fan Bing Bing. Entitled “Chic on the Bridge”, and shot by Steven Klein, the campaign chronicles the lives of 4 glamorous friends and their journeys to 3 of the world’s fashion capitals: Paris, New York and Shanghai.

The girls meet at landmark bridges during their travels beginning in Paris on the Pont do Carrousel with the Louvre in the background with French blue Epi leather Almas in tow, and then on to New York’s Brooklyn Bridge with Yellow Epi Almas, as a tribute to the Yellow Taxis in America, and then Shanghai’s Waibaidu Bridge (keep your eyes peeled for Fan Bing Bing!) in glossy red Monogram Vernis, that is not only reminiscent of Chinese lacquer but also a culturally auspicious colour.

After Shanghai, the girls meet back in Paris on the very same Pont do Carrousel bridge at night, with Alma bags in bright rainbow hues that just pops against their LBDs and Paris’s skyline at night.

Stay tuned for Part Deux in which traces the evolution of the Alma bag with photos from the Vuitton archives! ;D

Images courtesy of Louis Vuitton