Actor and director Xavier Dolan once again reprises his role as the face of Louis Vuitton’s Men’s advertising campaign for Spring/Summer 2016. Shot by Alasdair McLellan, the campaign features the Men’s SS16 collection designed by Kim Jones, Men’s Artistic Director of the Maison.

Of note are the embroidered “souvenir jackets” with tricolour bands that feature artisanal techniques from Southeast Asia including Thailand, Cambodia and Laos.

The Men’s SS16 ad campaign drops in magazines worldwide next month.

Images courtesy of Louis Vuitton