If you’re expecting the usual suspects – supermodels or A-List celebs – in Lanvin’s latest Winter 2012 ad campaign video, then you’re certainly in for a huge surprise. The brand is taking the road less travelled this season: the stars of the Winter 2012 ad campaign video aren’t larger-than-life figures, but regular men and women between the ages of 18 to 82.

What do you think? Genius idea because it demonstrates that the brand is for everyone at any age? Or is Lanvin setting themselves up for disaster by using unknown models?