Jimmy Choo once again collaborates with Laird+ Partners, Creative Director Trey Laird and photographer Craig McDean for the Pre-Fall 18 Advertising Campaign starring models Anja Rubik and Clément Chabernaud.

The campaign highlights several of the House’s noteworthy items, particularly the D-ring belt which is now reset in camel and cedar wrapping around the ankle. The Pre-Fall18 collection also sees the return of the legacy logo: “I Want Choo” emblazoned onto sandals and sneakers which definitely gives the wearer major street cred points.  Jelly sandals, too, make an appearance in the collection.

We’re looking at everything urban and cosmopolitan. The technique and the technical. Because we’re all in transition, constantly evolving. The Jimmy Choo woman is unanchored and transient, constantly on the move which makes her so of the moment. ~ Creative Director, Sandra Choi ~

Images via Jimmy Choo