Gucci‘s Spring/Summer 19 campaign entitled “Gucci Showtime”, is set in the golden age of the Hollywood musical. Shot by Glen Luchford, the campaign is all about the on-screen theatricality of song and dance, with colourful sets, showgirls, as well as tap dancers that recall musical films of the 1940s and 1950s.

And with performance as its central theme, what’s more appropriate than the soundtrack to the campaign, “There’s No Business Like Show Business”, a song written for the musical Annie Get Your Gun. Now, let the showtime begin!

Credits:

CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
PHOTOGRAPHER/DIRECTOR: Glen Luchford
HAIR STYLIST: Paul Hanlon
MAKE-UP ARTIST: Isamaya Ffrench
IMAGES & VIDEO
AN AMERICAN IN PARIS: TM & © Turner Entertainment Co. (s19)
SINGIN’ IN THE RAIN: TM & © Turner Entertainment Co. (s19)
THE BAND WAGON: TM & © Turner Entertainment Co. (s19)
GENTLEMEN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation.
THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.

VIDEO MUSIC

“THERE’S NO BUSINESS LIKE SHOW BUSINESS” by Irvin Berlin
© Berlin Irving Music Corp.
Courtesy of Twentieth Century Fox Film Corporation

All images and video courtesy of Gucci