Gucci springs into the Holiday Season with a new gift giving campaign film by Petra Collins. Shot in Le Roi, a cinema  and dance hall (also known as the Sala da Ballo Lutrario, or, the Lutrario Ballroom) in Turin. The ballroom opened in 1926, with interiors redesigned by Italian architect, designer and photographer Carlo Mollino in the 1960s.

Like everything by Creative Director Alessandro Michele, excess is his middle name and this video, featuring an extravagant and glitzy ball, with its characters waiting to ring in the New Year at midnight, is no exception.

Festive video aside, the Gucci App will feature exclusive interactive contents, including advent calendar-like goodies, as part of the Gucci Gift Box. Shake your mobile device daily to unlock exclusive contents. Another section of the app also gives you illustrated Photobooth stickers of party paraphernalia such as balloons, hats, champagne glasses, and accessories like bags and shoes, which you can add to your messages, as well as a seasonal selection of wallpapers for your smartphone.

Images and video courtesy of Gucci