Tis the season of black-and-white Ad Campaigns. First, it was Dior’s Miss Dior Fall/Winter 2012-13 Campaign starring Mila Kunis , and now Princess of Monaco, Charlotte Casigrahi for her second Gucci “Forever Now” campaign  shot by renowned photog duo Inez van Lamsweerde and Vinoodh Matadin.

While the first “Forever Now” campaign released in March this year featured the Gucci’s signature stripes, this second “Forever Now” centres around Gucci’s horsebit detail (see Casigrahi’s loafers!), as part of Gucci’s horse-riding heritage. Charlotte Casigrahi, herself, being an Equestrian showjumper, and therefore is the perfect ambassador for Gucci’s “Forever Now” heritage campaign.

Images courtesy of Gucci