All you Harry Styles fans listen up! Your favourite One Directioner is the star of Gucci‘s latest Fall/Winter 18 advertising campaign for men’s tailoring. We head to one of the great British institutions: the Fish and Chips shop. Known to local as a “chippy”, this original English takeaway shop first opened in London in 1860.

Shot by Glen Luchford in North London, singer, songwriter and actor Harry Styles is photographed in a “chippy” in North London, with tiled walls and floors, in various Gucci tailored outfits, including two suits with waistcoats, a gingham sharkskin dressing gown worn as a coat, mohair jacket with embroidered collar detail, and a wool suit with MLB NY Yankees patches. Here, he’s also cozying up to a pet chicken and dogs and also shares them with the animals — all of which, are scenes reminiscent of many British films.

Now, feast your eyes on your favourite eye candy, and scroll right through to the bottom for the video!

And now, here’s the campaign video:

Images and video courtesy of Gucci