Here’s an EXCLUSIVE FIRST LOOK at Loewe’s Spring/Summer 2014 Ad Campaign lensed by fashion photog duo Mert Alas and Marcus Piggott for the seventh consecutive season.  Penelope Cruz reprises her role as the face of Loewe, alongside male model Wouter Peelen.

“Aia” bag in Nut napa

White grained calf Amazona 23 bag

“Cubo” bag in nude gloss calf

Lorca bag in Purple grained calf

:Pillow” bag

Pillow Nudity Bag

Brown “Manuela” sunglasses

Images courtesy of Loewe