By now, most of us are already familiar with one of Gucci‘s newer classic pieces, the Sylvie bag, which was first introduced as part of the Spring/Summer 2016 collection. With the chunky gold chain and buckle detail on the bag’s flap against the signature web stripe as its distinctive characteristic, the bag has surpassed its “It bag” status into a House Classic. The bag now has its very own campaign starring multi-award winning actress Faye Dunaway and French singer, songwriter and actress SoKo, who plays her daughter.

Photographed by Christopher Simmonds, the campaign was inspired by the lifestyles of the rich and famous in Hollywood, and the mother-daughter relationships of these celebs. We see Dunaway living the ultimate celeb lifestyle: signing autographs, being chauffeured around in a limo, shopping on Rodeo Drive, lounging by the poolside, and playing tennis. She then presents her daughter her very own Sylvie bag, thus symbolising the timelessness of the bag, as one  to be passed down and treasured as an “heirloom” of sorts.

The FULL campaign will be dropping soon in the upcoming September issues globally.

Images and video courtesy of Gucci