FIRST LOOK at Loewe's Spring/Summer 2017 Ad Campaign
2 October 2016

FIRST LOOK at Loewe’s Spring/Summer 2017 Ad Campaign

On Thursday (September 29th), Loewe had begun to roll out a preview of its Spring/Summer 2017 advertising campaign (which will continue for seven days) on hundreds of Paris’s famous newspaper kiosks. Shot by Steven Meisel, the campaign is built around a still life floral arrangement inspired by mid-century British florist and author, Constance Spry.

 And then there’s another one of supermodel and actress Amber Valetta (first photo above), who wears a look from Loewe’s SS17 collection looking as if she is lost in the rope spiral, and trying to find a way out and gain some sense of control.

Lastly, a shot of Loewe’s Joyce bag which is immediately available for purchase via selected Loewe stores globally, and also on the official website. 4 full looks from the SS17 collection is also available for pre-order, in a step towards the #seenowbuynow direction.

Images courtesy of Loewe