Bally’s latest Autumn/Winter 16 Advertising Campaign, photographed by London-based Jack Davison, exudes a super fun vibe as colour pops and smiles abound, as it should, because it’s all about the “eccentricity of youth”! Shot in London’s Sunbeam Studios earlier this year in April, the campaign features eight models from eight different generations, including Guinevere Van Seenus, 17-year-old Finnlay Davis, and 15-year-old Dutch model Ina Maribo Jensen.

The campaign first broke in LOVE magazine’s Autumn/Winter issue on July 25, and will drop in magazines globally in September. Now, here’s a behind-the-scenes look at the campaign!

All images and video courtesy of Bally