Fendi’s Anna bag first debuted as part of the Fall/Winter 13-14 Selleria line. Inspired by one of the Fendi sisters, Anna,  she says that “this is an iconic bag which I love. It’s both casual and contemporary at the same time. The appeal of its ribbed workmanship highlights its softness and adds great personality and character to the bag” .

As with all Selleria bags, the Anna is entirely handcrafted and comes with its own serial number that can be located on the metal plaque on the inside of the bag. The dust bag, too, comes with the same number. The Anna is made of 1,322 Selleria ton-sue-ton stitches that merge the parts of the Roman leather, and comes with a detachable long strap for cross body carry. What’s special about this Anna bag is the new FENDI Roma logo that is heat-pressed onto the front of the leather version. Part of the Bespoke service, it is also available in an Intrecciato version (read: woven) that is customisable with initials or names. Brit It model Cara Delevingne chose (CARA), while Rihanna did the same with (RIRI) and Rita Ora (RITA).

Devon Windsor

Esmeralda Seay-Reynolds

Nadja Bender

Now watch the 5 dedicated videos starring model protagonists Esmeralda Seay-Reynolds, Binx Walton, Devon Windsor, Joan Smalls and Nadja Bender, and let them tell you about the Anna.

“Chic” says Esmeralda

“Comfort” says Binx Walton

“Contemporary” says Devon Windsor

“Modern” says Joan Smalls

“Traditional” says Nadja Bender

Images and videos courtesy of Fendi