Dior’s Fall 2018 campaign has landed! Starring Jennifer Lawrence, the campaign, shot by Brigitte Lacombe, takes inspiration from self-portraiture of Surrealist artist Claude Cahun (a.k.a. Lucy Schwob).

In typical Maria Grazia Chiuri fashion (pun unintended), the campaign is a juxtaposition of the masculine-feminine binary, thus demonstrating the fluidity of gender as seen in her designs. The campaign shines the spotlight on the key accessories for the season: the My Lady Dior, Diorama, DiorBook Tote, DiorDirection, and the Mary-Janes, known as the Baby D.

DiorDirection bag

DiorBook Embroidered Tote

Now, here’s the campaign and BTS videos.

Stay tuned for more detailed coverage and stories on the DiorDirection bag and Baby D shoes coming up soon!

Images and videos courtesy of Dior