Dior Men's Winter 19/20 FULL Ad Campaign
27 July 2019

Dior Men’s Winter 19/20 FULL Ad Campaign

Dior‘s Men’s Winter 2019/2020 Ad Campaign is a homage to all things artsy fartsy. After all, Monsieur Christian Dior’s was first and foremost a galleries and art collector before he founded and established his couture house. Shot by Steven Meisel, the backdrop for the AW19/20 Campaign certainly reflects this, with paintings laid out all over the floor and on the walls, with paint dripping down the latter – all of which are inspired by the atelier of  artist Raymond Pettibon, an iconic figure of the 1970s Californian Punk Scene, with artworks developed in collaboration with Dior, including a reinterpretation of the Dior logo. Yup, it’s that handprinted “DIOR” in black written with fine brushstrokes that you see in the photos.

Pettibon also designed a leopard print exclusively for Dior, as a nod to both Kim Jones’s love of nature and animals, as well as one of Monsieur Dior’s favourite codes featuring the panther print in Dior’s inaugural 1947 collection, which is showcased alongside Jones’s utitliatiran-inspired vests and harnesses, with accessories featuring buckles designed by Matthew Williams. And, where bags are concerned, you’d probably have noticed the nylon crossbody version of the Saddle which appears in the form of a pocket on a quilted backpack embroidered with yet another Dior house code, the Cannage motif.

 

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We selected some of our favourite pieces of Raymond’s work which had never been seen or shown before because they were things I loved [particularly that mysterious face on a sweater] ~ Dior Men Creative Director, Kim Jones ~

 

Images and video courtesy of Dior