DVF has launched its Fall 2014 Advertising campaign. Shot on location in New York City by Mikael Jansson, with Daria Werbowy reprising her role as the campaign star, the campaign is entitled “Bohemian Wrapsody” (brilliant use of pun!). Inspired by the Diaghilev’s Ballets Russes, the campaign is an amalgamation of fashion, music and nonchalance. The campaign also features the wrap sweater than first inspired the now iconic wrap dress that has become synonymous with DVF.

Diane comments that the “campaign is really all about the womb. She knows who she is. She is a free spirit even when all eyes are on her”.

Now here’s the Fall 2014 ad campaign video filmed by Shane Sigler:

It’s really this “free-spiritedness” that truly captures the epitome of the Bohemian lifestyle.

Images courtesy of DVF