Charlotte Casigrahi in Gucci's "Forever Now" Ad Campaign
31 March 2012

Charlotte Casigrahi in Gucci’s “Forever Now” Ad Campaign

Gucci’s latest Forever Now Ad Campaign starring Charlotte Casiraghi of the Monaco Royal Family. Casiraghi has signed on with Frida Giannini and Gucci and will front their Forever Now Ad campaign series for the next 2 years. Charlotte is photographed by Peter Lindbergh in specially designed equestrian gear by Giannini that embodies Gucci’s affinity with the sport, most notably the red and green stripes along with Gucci’s crest that remain the iconic elements that are symbolic of their heritage.

Casigrahi on the collaboration: “I admire Frida’s talent as a designer and she  has managed to reinvent the codes of Gucci by giving them a modern twist and a timeless elegance. It is also very exciting for me to work with some of the best photographers in the world to celebrate Gucci’s heritage”. 

Images courtesy of Gucci