Cara Delevingne and Matt Smith are the stars of Burberry’s latest campaign for their new collection that launched in stores this week! Captured by British photographer Alasdair McLellan, just like the photography exhibition held in conjunction with the Burberry September Collection show, is “a celebration of British character and charm”, in which tartan plays a big role.

Long-time Burberry collaborator, Cara Delevingne, enthuses:

“I am so proud to share this new shoot I did with Alasdair McLellan and Matt Smith. Thank you to the creative genius and my dear friend Christopher Bailey for involving me in this and all the incredible projects over the years. It has been and always will be a joy to work with you and the Burberry family”

Actor Matt Smith on the campaign:

“Burberry has always been a brand that I have admired. From the football stands to the macs on the runway. The chance to work with Christopher, who with his design and vision, has contributed so much to a brilliant British brand and indeed left a footprint not only on fashion but British culture itself, is a huge privilege. Working with both Alasdair McLellan and Cara Delevingne, two fashion and creative heavyweights, was also very appealing, and made partnering for this campaign an easy choice for me”

Now catch Cara Delevingne singing in this short campaign film below:

Images and video courtesy of Burberry