Bottega Veneta's Spring/Summer 19 Campaign
3 February 2019

Bottega Veneta’s Spring/Summer 19 Campaign

Bottega Veneta takes the film stills approach for the latest Spring/Summer 2019 campaign, shot by Tyrone LeBon in a private residence on the Neapolitan island of Ischia. Thanks to the neorealist Italian cinematic approach, the effect we get, is something that seems like parts of a larger narrative, with a fleeting moment captured and immortalised on film, but whose context we can only guess.


Starring men and women from diverse backgrounds, they come together for a new community and family. Cleverly juxtaposed against each other, but yet, the images erase any sense of otherness; instead, it is one of unity, and interrelationships. Despite Creative Director Daniel Lee’s different approach from previous Bottega campaigns of the past, it’s nonetheless still quintessentially on-brand, with a showcasing of the House Codes, particularly the intrecciato weave which appears not just literally on the bags itself, but also symbolically, as we see a figure weaving through the water; a calfskin tote against an artfully positioned nude model, showing us just how same a human and an inanimate object is.


Images courtesy of Bottega Veneta