Bottega Veneta's Fall/Winter 2013-14 Art of Collaboration Ad Campaign
5 July 2013

Bottega Veneta’s Fall/Winter 2013-14 Art of Collaboration Ad Campaign

For Fall/Winter 2013-14, Bottega Veneta collaborates with American Art photographer Ralph Gibson under the Art of Collaboration (AOC) Project. Shot in Milan earlier this year in February, the FW13 campaign features both the Men’s and Women’s looks from the Ready-to-Wear collection.

Gibson has won several awards including a fellowship from the John Simon Guggenheim Memorial Foundation in 1985, including 2 honorary doctorates!

Creative Direct Tomas Maier on the collaboration: “I’ve admired Ralph’s minimal yet formal aesthetic for some time, especially the way he looks beyond reproducing reality … His ability to follow his instincts and respond spontaneously creates a new form of expression which is exactly what was required to evoke the emotion we wanted the campaign to relay. i believe we shared the goal of reducing the image in order to capture the complexity of the collection and i am very pleased with the powerful results”.

Stay tuned for the behind-the-scenes exclusive video coming up later this month! ;D

Image courtesy of Bottega Veneta