Balmain's Spring 2015 Ad Campaign
20 December 2014

Balmain’s Spring 2015 Ad Campaign

Balmain’s latest Spring/Summer 15 Campaign, photographed by Mario Sorrenti and art directed by Pascal Dangin features a combination of Victoria’s Secret “Angels” and runway models. Hm, it seems as though everyone is jumping on the VS trend now, aren’t they? We heard that Marc Jacobs’s SS15 campaign also stars these VS beauties, and now Balmain…

Adriana Lima, Isabeli Fontana, Joan Smalls, Rosie Huntington-Whiteley (of Transformers fame) and Crista Cober are the stars of Balmain’s SS15 campaign.

Creative Director Olivier Rousteing on the girls selected for this campaign: “Balmain is all about diversity. … The incredible power that all those strong women bring in front of the camera, put into real life situations, helped me explore and create a new reality that represents the pop aspect of my generation.”

Inspired by the distorted realism of 1970s French cinema, and uniforms, the girls were photographed in everyday settings like the diner, and in front of the TV playing video games. Wouldn’t this be every gamer guy’s wet dream?

Note: The FULL campaign will debut in magazines in February 2015